A German philosopher and book author who, throughout the last decade, was a regular guest in every German TV talk show that exists, often said this sentence about technology: “The measurable side of the world is not the world.”
Richard David Precht, who seems to become more handsome the older he gets, was of course right; it is not the world. But it is a world. A world that is driven by algorithms and metrics, by numbers, and that many people are connected to (maybe more than they should).
Keeping an eye on the results of these measurements, these numbers, is not only legitimate but also crucial to many businesses who depend on online traffic. But if you think about what tools can do this for you, to most, only one name comes to mind: Google Analytics.
Well, there’s more. Let me show you one.
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